On July 1, HUGO started the Graffiti Competition. During the first week of July, creatives who visited the local brand store in Berlin could spray their personal graffiti on an interactive wall. Participants got the chance to win 2x2 tickets for the HUGO Fashion Show Spring/Summer 2012.
I like the idea of making it into a competition, that way people will have more of a reason to create a piece of work, as they will have a chance of winning something
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